If your sales content is scattered across Google Drive, your desktop, email attachments, and that "final_final_v3" folder, you're not alone. Most small businesses treat their sales content like a kitchen junk drawer: everything gets tossed in, and finding what you need takes forever.
But here's the cost: The average salesperson spends 3 hours per week searching for content. That's 150 hours per year. For a small team of 3, that's nearly a full work month wasted on... searching.
"Before Salesday, I had case studies in Google Drive, testimonials in Dropbox, pricing sheets in email, and videos on my hard drive. Now everything lives in one place, and I can find what I need in seconds."
— Dave
This guide isn't about creating perfect content. It's about organising the content you already have so you can use it effectively. Because organised content = faster sales = more revenue.
Most small businesses have more sales content than they realise:
Commonly scattered content:
Google Drive/Dropbox: Proposals, case studies, white papers
Email attachments: Pricing sheets sent to past clients
Phone/Computer: Customer testimonial videos
Website: Blog posts, service pages
Social media: LinkedIn posts, customer reviews
Your head: Answers to common questions
The problem isn't quantity. It's accessibility. When you need to send a case study to a prospect, you shouldn't be:
Searching your email for "that one you sent to Sarah"
Digging through Google Drive folders
Asking your team "where's the manufacturing case study?"
Giving up and saying "I'll send it later" (and forgetting)
For you:
Wasted time searching
Missed opportunities (can't find the right content fast enough)
Inconsistent messaging (sending wrong/old versions)
Stress and frustration
For your prospect:
Delayed responses ("I'll send that over later")
Confusion ("Which pricing sheet is current?")
Unprofessional impression
Decision delays
Simple math: If disorganisation costs you 2 deals per quarter at £5,000 each, that's £40,000 per year in lost revenue.
Instead of searching 5 places, you create one organised hub in Salesday.
What to include:
Your brand basics (one-time setup):
Logo and brand colours
Team photos and bios
Contact information
Meeting scheduling link (Calendly, etc.)
Your content library (gather what you have):
Case studies (PDFs or webpage links)
Testimonial videos or quotes
Pricing sheets and service packages
FAQ documents
Blog posts about your services
Process explanations (how you work)
Past proposals (remove client-specific details)
How to gather it:
Spend 60 minutes this week collecting everything
Don't worry about perfection—better organised and imperfect than perfect and lost
Salesday connects to your existing content:
Videos: Import from your phone, YouTube, or video hosting
Documents: Drag and drop from your computer
Blog posts: Link directly to your website
Testimonials: Screenshot Google Reviews or LinkedIn recommendations
Real small business example:
Maria's Marketing Agency had:
3 case study PDFs in Google Drive
5 testimonial videos on her phone
Pricing sheet in an email draft
Service descriptions on her website
Instead of recreating, she:
Downloaded the PDFs to her computer
Uploaded the videos from her phone
Copied the pricing into a simple document
Linked to her service pages
Time spent: 45 minutes. Result: Everything in one searchable place.
Create these folders in your Salesday Brand Assets:
Social Proof
Case studies (by industry if applicable)
Testimonial videos
Review screenshots
Before/after examples
Service Details
Pricing sheets
Service packages
Process timelines
What's included checklists
Education
Blog posts about common problems
FAQ documents
"How we work" explanations
Industry insights
Templates
Proposal outlines
Meeting follow-ups
Welcome sequences
The rule: When you create new content, add it here immediately. Future you will thank present you.
What you probably have:
A few past project summaries
Client thank-you emails
A services page on your website
Some before/after examples
How to organise in Salesday:
Turn project summaries into simple case studies (problem, solution, result)
Screenshot client thank-you emails as testimonials
Link to your services page
Create a simple pricing sheet (even if it's just hourly/daily rates)
When a prospect asks for examples:
Before: Search email, find project, write summary
After: Send your Salesday link with organised case studies
Time saved per prospect: 15-20 minutes
What you probably have:
Product photos/videos
Customer reviews
Feature lists
Pricing tiers
How to organise in Salesday:
Upload your best product demonstration video
Collect customer reviews from your website/store
Create a simple comparison sheet (features by pricing tier)
Add any installation/setup guides
When a prospect compares options:
Before: Send multiple emails with attachments
After: Send one link with organised comparisons
Professionalism increase: Significant
What you might think: "I don't have enough content to organise."
What you actually have:
Client success stories (even informal ones)
Your background/experience story
Your process explanation
Common questions you answer repeatedly
How to organise in Salesday:
Write down 3 client success stories (3 sentences each)
Record a 2-minute video introducing yourself
List your services and rates
Answer your 5 most common questions in a simple document
Result: You look established and professional, even as a solo operation.
9:00 AM: Prospect asks for case studies
Search email, find one, attach, send
10:30 AM: Another prospect wants pricing
Find pricing sheet, realise it's old, update, send
2:00 PM: Prospect asks how you work
Type long email explaining process
3:30 PM: Follow-up needed
Search for what you sent, try to remember conversation
Total content time: 1.5 hours
9:00 AM: Prospect asks for case studies
Send Salesday link (case studies organised)
10:30 AM: Another prospect wants pricing
Send same Salesday link (pricing section included)
2:00 PM: Prospect asks how you work
Send same Salesday link (process explained)
3:30 PM: Follow-up
Check Salesday analytics, see what they viewed, personalise follow-up
Total content time: 10 minutes
Time saved: 1 hour 20 minutes
For a solo business owner:
Saving 1 hour/day = 5 hours/week
5 hours/week = 260 hours/year
260 hours at £100/hour billable rate = £26,000
That's either:
£26,000 more revenue (using time for selling)
OR 6.5 extra weeks of vacation (same revenue)
This Thursday afternoon (or whenever):
Minute 0-15: Gather Everything
Open all locations: email, Google Drive, computer folders
Don't organise yet—just make a list of what you have
Minute 15-30: Create Salesday Account
Sign up at salesday.co.uk
Set up your brand basics (logo, colours, contact info)
Create folders: Social Proof, Service Details, Education
Minute 30-50: Upload Key Content
Choose your 3 best case studies/testimonials
Upload your current pricing
Add your most helpful blog post or FAQ
Record a quick welcome video (2 minutes max)
Minute 50-60: Test It
Send the link to yourself
Click through as a prospect would
Make any quick fixes
Congratulations: You're more organised than 90% of small businesses.
Weekly (5 minutes):
Add any new content created that week
Remove anything outdated
Monthly (15 minutes):
Review what prospects are viewing (Salesday analytics)
Update pricing if changed
Add new testimonials/case studies
The key: Small, consistent effort beats occasional big reorganisations.
Start with what you have:
Use project summaries as "examples of work"
Ask a happy client for a testimonial (most will say yes)
Explain your process clearly instead
Remember: Organised mediocre content beats disorganised great content
Still organise:
Create a "starting at" price
List what's included at different levels
Explain your pricing factors
Pro tip: "Our projects typically range from £X-£Y depending on..."
The reality: You're too busy because you're not organised.
Try this: Track how much time you spend searching for content for one week. Multiply by 4. That's your monthly time waste. Is 60 minutes less than that?
Yes, they want to talk. About their needs, not about re-sending documents they lost.
The sequence:
Have initial conversation
Send Salesday link: "Here's everything we discussed"
Next conversation: "I saw you looked at the case studies—any questions?"
Organisation is the invisible professionalism that prospects notice. When you can instantly provide relevant, organised information:
You signal:
"I'm efficient and respectful of your time"
"I've helped others like you before"
"I've thought through how to help you"
"This isn't my first rodeo"
For small businesses, this isn't about fancy systems. It's about spending less time on admin and more time on revenue.
The simplest business truth: Time spent searching for files is time not spent selling. Organization buys back that time.
Try Salesday for free
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